Monday, August 23, 2010

The Alyza Challenge

A film in development, Rising Star, might have a sympathetic lead character who is vegan or vegetarian.  The filmmaker, Marty Lang, is leaving that decision up to a vote.  I would love to see this character developed as a vegan.  All too often, when I've seen vegans depicted in pop culture, the character is judgmental and annoying, and the characters that we viewers are supposed to identify with mock the vegan character[s].  How I Met Your Mother, I am looking at YOU!  Oh, and I haven't seen Scott Pilgrim vs. the World, but I have heard that the villains in the movie are evil vegans who are defeated when tricked into consuming half-and-half laden coffee.  Not cool, if that's true.  

I agree with the film's Sustainability Planner, Ali Berman, that this is a tremendous opportunity to create positive associations with being vegan.  Vote "vegan" and give Ali a chance to run with this!